Watch Trading, Simplified.
Live market prices, direct offers, serial checks, middleman inspections, and full-service auctions. Nearly a decade inside the watch trading community, run out of Moda HQ in Sioux Falls, SD.
The real price of Rolex, live.
800+ Rolex configurations across Submariner, GMT-Master II, Daytona, Datejust, Explorer, and more. MSRP vs. live market average, side by side, updated daily from real wholesale listings.
- Full spec for every reference: dial, bracelet, index, production year
- MSRP vs. live market average with % gain or loss at a glance
- Filter by dial, bracelet, index, price range, or % gain
- Historical trend charts (1M, 3M, 6M, all-time) on every reference
- My Watch Catalog: log what you paid and track live P&L
- Flagged Serial Registry for Rolex, AP, and Richard Mille
Sell us your watch.
We're always buying. Text us a few photos, get an offer within hours, and we wire payment within 24 hours of receiving the watch.
- Competitive offers backed by live Moda-lytics wholesale data
- Fully insured overnight FedEx label, covered by us
- Wire or Zelle within 24 hours of us receiving the watch
- No checks, no cash, no third-party payment apps with holds
- Accept, counter, or walk. Zero pressure, zero commitment
- 1Submit your watchText a few photos and the basics to (605) 521-2821.
- 2Receive your offerWe come back with a number within hours.
- 3Agree on a priceAccept, counter, or walk. Zero pressure.
- 4Ship us the watchWe send a fully insured overnight FedEx label.
- 5Get paidWire or Zelle within 24 hours of us receiving it.
And many more. If you're not sure whether we'd be interested in yours, just text us.
Know exactly what you're buying or selling.
A quick factory-record lookup on your watch's serial number. Results delivered via SMS within 24 hours.
Flags whether the watch has been reported stolen.
Returns the factory-original dial and bracelet configuration on record, so you can verify nothing has been swapped.
Warranty date and movement serial number, for verifying age, service history, and provenance.
Results sent straight to your phone within 24 hours.
You agree on the price. We handle the rest.
A safe way to transact watches in online deals. The seller ships to Moda HQ. Our team produces a full condition report with photos and timegraph data, and ships the watch fully insured to the buyer. Graham Moda reviews every inspection.
Most deals close in 2–3 days. Watches inspected same-day they arrive (Mon–Fri). All shipping overnight.
- 1Seller ships to Moda HQSeller ships the watch to our headquarters in Sioux Falls, SD. If using our provided label, shipping is fully insured.
- 2Team inspects, Graham signs offOur trained team completes a full condition report the same day the watch arrives (Mon–Fri), covering every component, inclusions, and timegraph. Graham reviews every report.
- 3Buyer reviewsThe buyer receives detailed photos and the full condition report, then decides whether to proceed.
- 4Buyer pays seller directlyOnce approved, the buyer pays the seller directly. Moda never touches the purchase funds. We only collect the service fee. No watch leaves until the seller confirms payment has cleared.
- 5Moda ships overnightWe ship the watch overnight to the buyer with full insurance. Deal complete.
- See exactly what you're getting before you pay
- Full condition report with timegraph data
- Full photo documentation of every angle
- Caseback inspection available on request
- Fully insured shipping to your door
- No wiring money to a stranger sight unseen
- Close deals with buyers who need extra assurance
- Professional photos and a full report add credibility
- Fully insured shipping both ways
- Graham reviews every deal
- Build trust with new buyers faster
Shipping to and from Moda HQ is an additional cost agreed between buyer and seller before the deal begins. All outbound shipments are overnight and fully insured.
You pack it. We do everything else.
From inspection to final sale, we handle the entire process. We run every auction ourselves. You're dealing with the person actually running it, not a platform or a rep.
Our estimates land within about 5% of the final result. Average auction sits around $25,000, but we've moved everything from entry-level luxury pieces up to multiple six-figure sales.
- Prepaid shipping label
- Professional inspection
- Full photography session
- Auction write-up and posting
- Community engagement
- Buyer coordination
- Invoice management
- Outbound shipping to buyer
- 1Submit your detailsTell us about your piece. Brand, model, condition, what it comes with. We come back with an estimate quickly.
- 2Ship your watchWe send a prepaid FedEx label. Pack it up and drop it at any FedEx Ship Center. That's the extent of your involvement. (International sellers: label is on you.)
- 3We handle everythingInspection, professional photos, auction write-up, posting, and keeping it engaged. All on us.
- 4Auction closes. You get paid.We coordinate payment with the buyer, you get paid, and we ship the watch overnight to the buyer.
One flat rate. Photography, serial check, auction management: all folded in. You know the number upfront and that's the number.
If we miss something during inspection that affects the buyer (a scratch, a ding, anything), that's on us, not you. We handle it out of our own fee. Our name is attached to every single transaction.
We accept any luxury watch for auction. Average auction is around $25K, but we've sold everything from entry-level luxury up to multiple six-figure pieces.
Who's actually handling your watch.
Moda Watches runs out of Moda HQ in Sioux Falls, SD. Graham Moda reviews every inspection, condition report, and middleman deal. Most inquiries route to him directly.
Everything you need to know.
Tell us what you need.
Graham handles most inquiries. For urgent sell-a-watch offers, texting (605) 521-2821 is fastest.
Where the watch deals actually happen.
Every Moda Watches service sits on top of six Facebook groups for watch dealers, collectors, and enthusiasts. 600,000+ members across the Moda Clubs network.