Rolex Watch Nicknames
Coke
Rolex GMT-Master with a red and black bezel, evoking the Coca-Cola brand colors. First introduced on the 16760 'Fat Lady' in 1983.
By Vadim Moda, Founder of Moda Clubs. Trading watches since 2017.
“Refs: 16760 (Fat Lady, 1983), 16700, 16710”
Example listing
Why it matters
Coke is the Rolex GMT-Master with a red and black bezel. It first appeared on the GMT-Master 16760 'Fat Lady' in 1983 and continued through the 16710 era before being phased out. Rolex hasn't reissued the colorway in the modern Cerachrom lineup, so most Cokes you'll see are vintage with aluminum bezels.
For vintage Cokes, faded bezels can actually add value if the patina is even and original. Ask for natural-light photos.
Common questions
- What is a Coke Rolex?
- A Coke is the Rolex GMT-Master with a red and black bezel, first introduced on the 16760 'Fat Lady' in 1983. Rolex hasn't reissued the color combination in the modern Cerachrom lineup.
- How rare is a Coke GMT?
- Cokes were produced from 1983 into the early 2000s but in lower volume than Pepsi GMTs. Original-condition examples with matching dial, hands, and bezel are uncommon.
Related terms
- Pepsi(Pepsi Rolex, Pepsi GMT)
Rolex GMT-Master / GMT-Master II with a red and blue bezel. The most iconic Rolex nickname, inspired by the Pepsi logo color scheme.
- Batman(Batman Rolex, Batman GMT)
Rolex GMT-Master II with a blue and black ceramic bezel on an Oyster bracelet.
- Root Beer
Rolex GMT-Master with a brown and black (or brown and gold) bezel, reminiscent of root beer coloring.
- Sprite
Rolex GMT-Master II with a green and black bezel, reminiscent of the Sprite soda branding.
About the author
Vadim ModaFounder of Moda Clubs
Has been trading luxury watches since 2017, before founding Moda Clubs in 2018. Moda Clubs operates 23 buy/sell communities across watches, cars, diamonds, and other luxury goods, with 600,000+ members, run out of Moda HQ in Sioux Falls, SD.