Pepsi

Why it matters

Pepsi is the Rolex GMT-Master with a red and blue bezel, the original two-color bezel that gave the GMT-Master its identity in 1955. Multiple generations of Pepsi exist across reference numbers and materials. Collectors care a lot about which Pepsi a listing actually shows.

When evaluating a Pepsi listing, the year and reference number drive most of the price difference. A modern white-gold Pepsi trades very differently from a vintage acrylic-crystal version. Ask for matching shots of the bezel, dial, and clasp stamps before you commit.

Common questions

What is a Pepsi Rolex?

A Pepsi is the Rolex GMT-Master with a red and blue bezel. The nickname comes from the soda brand's color scheme. It's been part of the GMT-Master line since 1955.

Are all Pepsi GMTs steel?

No. Pepsi GMTs have been produced in stainless steel and 18k white gold, with vintage 1675 references also offered in solid yellow gold. Rolex has not produced a Pepsi in the steel-and-gold Rolesor configuration. That two-tone case is reserved for Root Beer variants.

Related terms

• Batman(Batman Rolex, Batman GMT)

  Rolex GMT-Master II with a blue and black ceramic bezel on an Oyster bracelet.

• Coke

  Rolex GMT-Master with a red and black bezel, evoking the Coca-Cola brand colors. First introduced on the 16760 'Fat Lady' in 1983.

• Root Beer

  Rolex GMT-Master with a brown and black (or brown and gold) bezel, reminiscent of root beer coloring.

• Sprite

  Rolex GMT-Master II with a green and black bezel, reminiscent of the Sprite soda branding.

• Batgirl(Batgirl Rolex, Batgirl GMT)

  Same blue/black bezel GMT-Master II as the Batman, but on a Jubilee bracelet.